What is the most popular e-commerce platform in 2025?

With over 30.7 million e-commerce websites worldwide, there’s a good reason store owners wonder what e-commerce platform is best for their business.

And when a lot of store owners use a particular e-commerce platform, chances are high that that e-commerce platform can serve your online store.

E-commerce Platform Statistics

• 44.34% of e-commerce websites use Shopify.
• It is beating WooCommerce, which is used by 30.28% of e-commerce stores.
• Magento holds a solid third place, with 7.06% usage among e-commerce stores.
• There are around 30.7 million e-commerce websites worldwide.

Sources: Stackcrawler.com, Doofinder.

Top 10 e-commerce platforms

Shopify leads the pack with 44.34% usage in the e-commerce category. This is based on data from 19362 e-commerce websites.

Name	Percent usage of e-commerce websites
Shopify	44.34%
WooCommerce	30.28%
Magento	7.06%
Wix Commerce	4.48%
Squarespace Commerce	3.52%
PrestaShop	3.33%
OpenCart	2.87%
BigCommerce	1.55%
Easy Digital Downloads	1.14%
Ecwid	0.83%

Sources: Stackcrawler.com

What are the largest e-commerce markets in the world?

The largest e-commerce market is in China, with annual sales of a whopping $1.47 billion.

Country	Annual sales
China	$1.47 trillion
United States	$1.22 trillion
Japan	$169 billion
United Kingdom	$130 billion
Germany	$98 billion
South Korea	$80 billion
France	$66 billion
Canada	$66 billion
Italy	$64 billion
India	$59 billion

Sources: Business.com

Key Takeaways

Although there are many e-commerce platforms to choose from, Shopify (the most popular) and WooCommerce are top choices.