Most popular e-commerce platform in 2025
The list is based on the number of websites using the tool and the percentage of websites in the category E-commerce that are using the tool.






1. Shopify
According to our data, Shopify is the most popular tool in e-commerce, powering 42.64% of all websites.
With 4,136 websites using it, Shopify is the clear leader, making it a go-to platform for many online store owners.
What is Shopify?

Shopify is a platform that helps people create and manage their online stores.
It provides tools to set up websites, showcase products, accept payments, and handle orders. This makes it easier for businesses to sell products online and in physical stores.
Founded in 2006 in Ottawa, Canada, by Tobias Lütke, Daniel Weinand, and Scott Lake, Shopify has become a cornerstone in the e-commerce industry.
Why is Shopify so popular as an e-commerce platform?
Competition is fierce in the e-commerce field, and being the most popular e-commerce platform is reserved for the best in the market.
Here are some key features of why Shopify is so prevalent in the e-commerce community:
- Online Store Builder: Shopify offers customizable templates that allow users to design their websites without needing advanced technical skills.
- Payment Processing: With Shopify Payments, businesses can accept credit card payments through online stores.
- Point of Sale (POS) System: For businesses with physical locations, Shopify provides a POS system to manage in-person sales, keeping online and offline inventories in sync.
- App Store: Shopify’s App Store offers various applications that add extra features to online stores, such as marketing tools, shipping integrations, and customer service enhancements.
Shopify pricing and plans
Since Shopify’s customers range from single influencers to large enterprises, pricing plans are tailored to each group.
Monthly Pricing Plans
- Basic: €36 per month
- Shopify: €105 per month
- Advanced: €384 per month
- Plus: €2300 per month
Yearly Pricing Plans
- Basic: €27 per month
- Shopify: €79 per month
- Advanced: €289 per month
- Plus: €2300 per month
There is a notable difference between the monthly and yearly pricing plans. By opting for the annual plans, you can achieve significant savings:
Savings Details
- Basic Plan: Save €9 monthly by choosing yearly billing (€36 – €27).
- Shopify Plan: Save €26 monthly with yearly billing (€105 – €79).
- Advanced Plan: Save €95 monthly when billed yearly (€384 – €289).
- Plus Plan: No savings, as the monthly and yearly prices are the same (€2300).
In conclusion, signing up for a yearly plan can result in substantial savings, particularly for the Basic, Shopify, and Advanced plans.
Summary of Shopify’s different plans and key features
Starter Plan is best for beginners looking to sell products through social media, email, SMS, and other platforms without maintaining an entire online store.
Basic Plan suits new businesses requiring an online store with essential features.
Shopify Plan is designed for growing businesses needing more advanced features.
Advanced Plan is best for scaling businesses requiring advanced reporting and additional features.
Shopify Plus is tailored for large enterprises needing a customizable solution with advanced features and dedicated support.
Who Uses Shopify?
Shopify is used by many businesses, from small startups to large enterprises.
- Entrepreneurs and small business owners appreciate its user-friendly interface and comprehensive features, which allow them to set up and run online stores efficiently.
- In recent years, larger companies have also started using Shopify to manage their online sales, attracted by its scalability and robust tools.
Most popular Shopify stores
1. Gymshark

2. Kylie Cosmetics

3. Staples

4. Allbirds

5. Steve Madden

More inspiration? We gathered the best Shopify Store Examples here.
2. WooCommerce
WooCommerce is another strong player, used by 29.61% of websites in this category.
With 3,729 websites using it, WooCommerce is a significant player in the e-commerce platform landscape, with the badge as the second most popular e-commerce platform.
What is WooCommerce?

WooCommerce is a free, open-source e-commerce plugin for WordPress that enables users to transform their WordPress websites into fully functional online stores.
It provides a range of features to manage products, payments, and shipping, making it a flexible solution for businesses of all sizes.
Key Features of WooCommerce
- Customization and Flexibility: WooCommerce offers extensive customization options, allowing businesses to tailor their online stores to specific needs without requiring advanced technical skills.
- Payment Processing: It supports major credit cards, bank transfers, checks, and cash on delivery, providing flexibility in payment options for customers.
- Shipping Options: WooCommerce provides various shipping methods, including flat rates, free shipping, and real-time calculations, accommodating diverse business requirements.
- Extensions and Plugins: With a vast library of free and paid extensions, WooCommerce allows businesses to enhance their stores with additional functionalities such as marketing tools, inventory management, and customer service enhancements.
WooCommerce Pricing and Costs
The short answer: WooCommerce is entirely free.
While that is technically correct, it isn’t, in reality, completely free.
These are associated costs to consider when running an online store with WooCommerce:
- Hosting: To operate a WooCommerce store, you’ll need to invest in hosting services, ranging from $6.95 to $12.95 per month, depending on the provider and plan.
- Domain Name: Securing a domain name typically costs around $15 annually.
- Themes and Design: While free themes are available, premium themes offering advanced features and designs can cost between $35 and $129.
- Extensions and Plugins: Depending on the functionalities you wish to add, extensions can range from free to several hundred dollars per year.
- Security: Implementing security measures, such as SSL certificates and plugins, is essential and may add to the overall cost.
Who Uses WooCommerce?
WooCommerce is utilized by many businesses, from small startups to large enterprises, due to its scalability and integration with WordPress.
Its flexibility and extensive customization options make it a preferred choice for many online retailers.
3. Magento
According to our data, Magento is the third most popular tool in e-commerce, powering 7.2% of all websites.
With 907 websites utilizing it, Magento holds a notable position among e-commerce platforms.
Magento is the third most popular e-commerce platform today.
What is Magento?

Magento, also known as Adobe Commerce, is an open-source e-commerce platform that enables businesses to create, customize, and manage online stores.
It offers a comprehensive suite of features, including product catalog management, order processing, customer relationship management, and support for over 50 payment gateways.
Key Features of Magento
- Customization and Flexibility: Magento provides extensive customization options, allowing businesses to tailor their online stores to specific needs without requiring advanced technical skills.
- Payment Processing: It supports over 50 payment gateways, including major credit cards, bank transfers, and other methods, offering flexibility in payment options for customers.
- Shipping Options: Magento offers various shipping methods, including flat rates, free shipping, and real-time carrier rates, accommodating diverse business requirements.
- Extensions and Plugins: With a vast extensions marketplace, Magento allows businesses to enhance their stores with additional functionalities such as marketing tools, inventory management, and customer service enhancements.
Magento Pricing and Costs
Magento offers two primary editions:
- Magento Open Source: This free version is ideal for small to medium-sized businesses. While the software is free, costs are associated with hosting, domain registration, security, and any additional extensions or themes (just like with WooCommerce).
- Adobe Commerce (formerly Magento Commerce): This premium, enterprise-grade version offers advanced features and dedicated support. Pricing for Adobe Commerce varies based on business requirements and typically involves a licensing fee in addition to hosting and other operational costs.
Who Uses Magento?
Magento is utilized by a diverse range of businesses, from small startups to large enterprises, due to its scalability and integration capabilities.
4. Squarespace Commerce
Based on our data, Squarespace Commerce ranks as one of the top e-commerce tools, with about 4.28% of all websites in this category using it.
With 539 websites running on Squarespace Commerce, it’s a popular choice for many business owners who want an attractive, easy-to-use online store.
What is Squarespace Commerce?

Squarespace Commerce is an e-commerce platform built into Squarespace, a website-building service known for its clean and stylish templates.
It helps business owners create online stores without needing any coding skills.
With Squarespace Commerce, you can set up product listings, manage orders, and accept payments in one place. This makes it simple for anyone to launch their own online business.
Why is Squarespace Commerce Popular?
- Easy Setup: It’s designed to be user-friendly, so you don’t need to be a tech expert.
- Beautiful Templates: Squarespace is famous for its sleek, professional-looking website designs, which help your online store stand out.
- Built-In Tools: It includes features like SEO settings, marketing tools, and inventory management. These help store owners save time and stay organized.
- All-In-One Platform: Since Squarespace also hosts your website, you don’t need to worry about managing multiple services.
Squarespace Commerce Pricing and Plans
Squarespace offers different plans to fit various needs:
- Business Plan (Around $23/month): Great for beginners who want to try selling a few items.
- Commerce Basic (Around $27/month): Good for small businesses ready to focus more on selling and less on fees.
- Commerce Advanced (Around $49/month): This is best for growing businesses that need more features like advanced shipping options and abandoned cart recovery.
Who Uses Squarespace Commerce?
From artists and photographers to small shops and local businesses, many people choose Squarespace Commerce to share and sell their products online.
It’s popular with people who want a website that looks great and is easy to update.
6. Wix eCommerce
Wix eCommerce is designed to support businesses of all sizes, offering scalable solutions that grow with your enterprise.
It competes directly with Squarespace Commerce as they are both website builders.
What is Wix eCommerce?

Wix eCommerce is a comprehensive platform enabling businesses to create, manage, and scale online stores quickly.
It offers a user-friendly interface with customizable templates, allowing users to design unique storefronts that reflect their brand identity.
Why is Wix eCommerce popular?
Wix eCommerce has all the features an e-commerce platform should have:
- Product Management: Sell a variety of products, including physical items, digital downloads, subscriptions, and print-on-demand merchandise. The platform supports extensive product catalogs with up to 1,000 variants per product.
- Payment and Shipping Solutions: Accept payments through over 50 secure gateways, including Wix Payments, PayPal, Stripe, and Square. Customize shipping methods, rates, and carriers to suit your business needs.
- Global Commerce: Cater to international customers with multilingual support, currency converters, and access to over 80 trusted payment providers worldwide.
Wix eCommerce pricing plans
Wix offers a variety of pricing plans that can be paid monthly or yearly. Below, you will find the details of the monthly plans:
- Light: $17 per month
- Core: $29 per month
- Business: $36 per month
- Business Elite: $159 per month
Why is the popularity of e-commerce platforms important?
When discussing e-commerce platforms, we often discuss important features to store owners, such as cost, ease of setup, design, and flexibility.
However, what may be equally important is the user/shopper experience. And here comes popularity to play. The more popular an e-commerce platform is, the more effort is put into creating a better user experience.
The bigger and more popular e-commerce platforms may have:
- Faster loading times: popular e-commerce platforms often invest in better hosting infrastructure, which results in quicker load times and less downtime.
- Better scalability: more popular commerce platforms handle the spikes in traffic better.
- Secure checkout: established e-commerce platforms prioritize secure transactions to protect sensitive data.
- More payment methods: popular platforms often offer a wider range of payment options.
- Better support: well-known e-commerce platforms often have easier access to support (well, this might be more of a store owner advantage).
- Regular updates: e-commerce platforms that have gained traction often have more updates to keep up with a growing user base.
When choosing a more robust and popular e-commerce platform, you often get more features as a store owner, but a shopper might get advantages.
Wix vs. Shopify vs. Squarespace pricing plans
Platform | Plan | Pricing (Monthly) | Pricing (Yearly) |
---|---|---|---|
Shopify | Basic | 36 EUR | 27 EUR |
Shopify | 105 EUR | 79 EUR | |
Advanced | 384 EUR | 289 EUR | |
Plus | 2300 EUR | 2300 EUR | |
Wix | Light | 17 USD | |
Core | 29 USD | ||
Business | 36 USD | ||
Business Elite | 159 USD | ||
Squarespace | Commerce Basic | 40 USD | 28 USD |
Commerce Advanced | 72 USD | 52 USD |
The cheapest plan for Wix is the Light plan at 17 per month. This plan is designed for users who want to create a simple website without needing e-commerce features.
Shopify’s most affordable option is the Basic plan, which costs 27 per month if billed yearly. This plan is ideal for new merchants who want to sell online with essential tools.
Squarespace’s cheapest plan is the Commerce Basic plan, priced at 40 per month on a monthly billing cycle. This plan is suited for users looking to sell products online with basic e-commerce functionalities.
AI Integrations in popular e-commerce platforms
AI is something we all have heard of till now.
E-commerce platforms know that some form of AI in their products can addict more users.
Some features might be a gimmick, but others increase the user experience.
Here are some e-commerce platforms that have a form of AI feature in it:
- Shopify: Shopify Sidekick and Shopify Magic.
- Wix Commerce: Wix AI Website Builder.
- Squarespace Commerce: Squarespace Design Intelligence.
Shopify
Shopify has two AI features: Shopify Sidekick and Shopify Magic.
Shopify Sidekick
The first is Sidekick, an excellent name for Shopify’s AI assistant.
Shopify Sidekick is an AI-powered assistant designed to help merchants manage and grow their online stores efficiently.
Shopify Sidekick can help with:
- Content Generation: Assists in creating product descriptions, blog posts, and marketing materials, ensuring content is engaging and SEO-optimized.
- Store Management: Automates routine tasks such as inventory management, order processing, and theme customization, allowing merchants to focus on strategic aspects of their business.
- Data Analysis: Provides insights into sales trends, customer behavior, and marketing campaign performance, enabling data-driven decision-making.
- Customer Support: Offers real-time assistance with platform-related queries, guiding users through various processes like setting up shipping options or updating payment settings.
Shopify Magic
On the other hand, Shopify Magic is a suite of free AI-enabled features integrated across its platform to assist merchants in efficiently managing and expanding their businesses.
Shopify Magic can help with:
- Automatic Text Generation: Merchants can swiftly generate product descriptions, blog posts, and email content by providing keywords and selecting a desired tone.
- Instant Answers in Shopify Inbox: AI-generated responses to frequently asked customer questions enable merchants to provide prompt and accurate information, enhancing customer service efficiency.
- Media Generation: Integrated with Shopify’s media editor, this feature allows for professional image adjustments, such as background removal or replacement, without additional software or design expertise.
- Email Optimization: AI assists in drafting compelling email subject lines and content and suggests optimal send times to maximize customer engagement.
Wix Commerce
Wix AI Website Builder
Wix’s AI Website Builder is a tool that leverages AI to simplify website creation.
Wix AI Website Builder has features such as:
- AI Text Creator: Assists in generating engaging and SEO-friendly content for various website sections.
- AI Image Creator: Enables users to produce unique visuals by describing the desired image and style, resulting in high-quality graphics that complement the site’s design
- AI Section Creator: Allows for the quick addition of new sections, such as “About Us” or contact forms, by simply describing the intended content, with the AI generating corresponding sections that match the site’s design.
Squarespace
Squarespace Design Intelligence
Squarespace’s Design Intelligence is a suite of AI-powered tools that simplify website creation by integrating automation, design presets, creative guidance, and generative AI.
Squarespace Design Intelligence includes features like:
- Blueprint AI: Generates a customized website based on user inputs such as business type and preferred color palette, providing a tailored starting point for website creation
- Layout Switcher: Analyzes content within a section and offers curated layout recommendations, allowing users to experiment with different designs effortlessly.
- Site Themes: Provides one-click styling combinations, including curated color palettes and font pairings, enabling users to apply a cohesive aesthetic aligned with their brand personality quickly.
- AI Writer: Assists in drafting text content, from marketing headlines to full email campaigns, based on user prompts, streamlining the content creation process.
Conclusion
The data reveals 9,699 websites in the e-commerce category, showcasing the growing demand for online shopping solutions.
Shopify, WooCommerce, and Magento are the most popular e-commerce platforms today.
Whether through giants like Shopify or niche platforms like Webflow E-commerce, businesses have many choices for building their digital storefronts – especially with the AI revolution we are in now.
FAQ - Most Popular E-commerce
What is the most popular E-commerce in 2025?
The most popular E-commerce in 2025 is Shopify.
How is the popularity calculated?
The popularity is calculated based on the number of websites using the tool and the percentage of websites in the category E-commerce that are using the tool.
How often is the data updated?
The data is updated every 30 days.
How many websites are in the E-commerce category?
There are a total of 16117 websites in the category E-commerce.