Most popular e-commerce platform in 2025

Data last updated:

The list is based on the number of websites using the tool and the percentage of websites in the category E-commerce that are using the tool.

# 1
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Shopify
Used by 42.92 % of websites in category E-commerce
Browse 6918 websites built with Shopify
# 2
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WooCommerce
Used by 30.61 % of websites in category E-commerce
Browse 4933 websites built with WooCommerce
# 3
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Magento
Used by 7.36 % of websites in category E-commerce
Browse 1186 websites built with Magento
# 4
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Wix Commerce
Used by 4.14 % of websites in category E-commerce
Browse 667 websites built with Wix Commerce
# 6
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PrestaShop
Used by 3.3 % of websites in category E-commerce
Browse 532 websites built with PrestaShop
# 7
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OpenCart
Used by 3.03 % of websites in category E-commerce
Browse 488 websites built with OpenCart
# 8
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BigCommerce
Used by 1.68 % of websites in category E-commerce
Browse 270 websites built with BigCommerce
# 10
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Ecwid
Used by 0.91 % of websites in category E-commerce
Browse 147 websites built with Ecwid

1. Shopify

According to our data, Shopify is the most popular tool in e-commerce, powering 42.64% of all websites.

With 4,136 websites using it, Shopify is the clear leader, making it a go-to platform for many online store owners.

What is Shopify?

Most popular e-commerce platform: Shopifys landing page.

Shopify is a platform that helps people create and manage their online stores.

It provides tools to set up websites, showcase products, accept payments, and handle orders. This makes it easier for businesses to sell products online and in physical stores.

Founded in 2006 in Ottawa, Canada, by Tobias Lütke, Daniel Weinand, and Scott Lake, Shopify has become a cornerstone in the e-commerce industry.

Competition is fierce in the e-commerce field, and being the most popular e-commerce platform is reserved for the best in the market.

Here are some key features of why Shopify is so prevalent in the e-commerce community:

Shopify pricing and plans

Since Shopify’s customers range from single influencers to large enterprises, pricing plans are tailored to each group.

Monthly Pricing Plans

Yearly Pricing Plans

There is a notable difference between the monthly and yearly pricing plans. By opting for the annual plans, you can achieve significant savings:

Savings Details

In conclusion, signing up for a yearly plan can result in substantial savings, particularly for the Basic, Shopify, and Advanced plans.

Summary of Shopify’s different plans and key features

Starter Plan is best for beginners looking to sell products through social media, email, SMS, and other platforms without maintaining an entire online store.

Basic Plan suits new businesses requiring an online store with essential features.

Shopify Plan is designed for growing businesses needing more advanced features.

Advanced Plan is best for scaling businesses requiring advanced reporting and additional features.

Shopify Plus is tailored for large enterprises needing a customizable solution with advanced features and dedicated support.

Who Uses Shopify?

Shopify is used by many businesses, from small startups to large enterprises.

1. Gymshark

2. Kylie Cosmetics

3. Staples

4. Allbirds

5. Steve Madden

More inspiration? We gathered the best Shopify Store Examples here.

2. WooCommerce

WooCommerce is another strong player, used by 29.61% of websites in this category.

With 3,729 websites using it, WooCommerce is a significant player in the e-commerce platform landscape, with the badge as the second most popular e-commerce platform.

What is WooCommerce?

Second most popular e-commerce platform: WooCommerce landing page.

WooCommerce is a free, open-source e-commerce plugin for WordPress that enables users to transform their WordPress websites into fully functional online stores.

It provides a range of features to manage products, payments, and shipping, making it a flexible solution for businesses of all sizes.

Key Features of WooCommerce

WooCommerce Pricing and Costs

The short answer: WooCommerce is entirely free.

While that is technically correct, it isn’t, in reality, completely free.

These are associated costs to consider when running an online store with WooCommerce:

Who Uses WooCommerce?

WooCommerce is utilized by many businesses, from small startups to large enterprises, due to its scalability and integration with WordPress.

Its flexibility and extensive customization options make it a preferred choice for many online retailers.

3. Magento

According to our data, Magento is the third most popular tool in e-commerce, powering 7.2% of all websites.

With 907 websites utilizing it, Magento holds a notable position among e-commerce platforms.

Magento is the third most popular e-commerce platform today.

What is Magento?

Third most popular e-commerce platform: Magento landing page.

Magento, also known as Adobe Commerce, is an open-source e-commerce platform that enables businesses to create, customize, and manage online stores.

It offers a comprehensive suite of features, including product catalog management, order processing, customer relationship management, and support for over 50 payment gateways.

Key Features of Magento

Magento Pricing and Costs

Magento offers two primary editions:

Who Uses Magento?

Magento is utilized by a diverse range of businesses, from small startups to large enterprises, due to its scalability and integration capabilities.

4. Squarespace Commerce

Based on our data, Squarespace Commerce ranks as one of the top e-commerce tools, with about 4.28% of all websites in this category using it.

With 539 websites running on Squarespace Commerce, it’s a popular choice for many business owners who want an attractive, easy-to-use online store.

What is Squarespace Commerce?

Squarespace Commerce is an e-commerce platform built into Squarespace, a website-building service known for its clean and stylish templates.

It helps business owners create online stores without needing any coding skills.

With Squarespace Commerce, you can set up product listings, manage orders, and accept payments in one place. This makes it simple for anyone to launch their own online business.

  1. Easy Setup: It’s designed to be user-friendly, so you don’t need to be a tech expert.
  2. Beautiful Templates: Squarespace is famous for its sleek, professional-looking website designs, which help your online store stand out.
  3. Built-In Tools: It includes features like SEO settings, marketing tools, and inventory management. These help store owners save time and stay organized.
  4. All-In-One Platform: Since Squarespace also hosts your website, you don’t need to worry about managing multiple services.

Squarespace Commerce Pricing and Plans

Squarespace offers different plans to fit various needs:

Who Uses Squarespace Commerce?

From artists and photographers to small shops and local businesses, many people choose Squarespace Commerce to share and sell their products online.

It’s popular with people who want a website that looks great and is easy to update.

6. Wix eCommerce

Wix eCommerce is designed to support businesses of all sizes, offering scalable solutions that grow with your enterprise.

It competes directly with Squarespace Commerce as they are both website builders.

What is Wix eCommerce?

Wix eCommerce is a comprehensive platform enabling businesses to create, manage, and scale online stores quickly.

It offers a user-friendly interface with customizable templates, allowing users to design unique storefronts that reflect their brand identity.

Wix eCommerce has all the features an e-commerce platform should have:

Wix eCommerce pricing plans

Wix offers a variety of pricing plans that can be paid monthly or yearly. Below, you will find the details of the monthly plans:

Why is the popularity of e-commerce platforms important?

When discussing e-commerce platforms, we often discuss important features to store owners, such as cost, ease of setup, design, and flexibility.

However, what may be equally important is the user/shopper experience. And here comes popularity to play. The more popular an e-commerce platform is, the more effort is put into creating a better user experience.

The bigger and more popular e-commerce platforms may have:

When choosing a more robust and popular e-commerce platform, you often get more features as a store owner, but a shopper might get advantages.

Wix vs. Shopify vs. Squarespace pricing plans

PlatformPlanPricing (Monthly)Pricing (Yearly)
ShopifyBasic36 EUR27 EUR
Shopify105 EUR79 EUR
Advanced384 EUR289 EUR
Plus2300 EUR2300 EUR
WixLight17 USD
Core29 USD
Business36 USD
Business Elite159 USD
SquarespaceCommerce Basic40 USD28 USD
Commerce Advanced72 USD52 USD

The cheapest plan for Wix is the Light plan at 17 per month. This plan is designed for users who want to create a simple website without needing e-commerce features.

Shopify’s most affordable option is the Basic plan, which costs 27 per month if billed yearly. This plan is ideal for new merchants who want to sell online with essential tools.

Squarespace’s cheapest plan is the Commerce Basic plan, priced at 40 per month on a monthly billing cycle. This plan is suited for users looking to sell products online with basic e-commerce functionalities.

AI is something we all have heard of till now.

E-commerce platforms know that some form of AI in their products can addict more users.

Some features might be a gimmick, but others increase the user experience.

Here are some e-commerce platforms that have a form of AI feature in it:

Shopify

Shopify has two AI features: Shopify Sidekick and Shopify Magic.

Shopify Sidekick

The first is Sidekick, an excellent name for Shopify’s AI assistant.

Shopify Sidekick is an AI-powered assistant designed to help merchants manage and grow their online stores efficiently.

Shopify Sidekick can help with:

Shopify Magic

On the other hand, Shopify Magic is a suite of free AI-enabled features integrated across its platform to assist merchants in efficiently managing and expanding their businesses.

Shopify Magic can help with:

Wix Commerce

Wix AI Website Builder

Wix’s AI Website Builder is a tool that leverages AI to simplify website creation.

Wix AI Website Builder has features such as:

Squarespace

Squarespace Design Intelligence

Squarespace’s Design Intelligence is a suite of AI-powered tools that simplify website creation by integrating automation, design presets, creative guidance, and generative AI.

Squarespace Design Intelligence includes features like:

Conclusion

The data reveals 9,699 websites in the e-commerce category, showcasing the growing demand for online shopping solutions.

Shopify, WooCommerce, and Magento are the most popular e-commerce platforms today.

Whether through giants like Shopify or niche platforms like Webflow E-commerce, businesses have many choices for building their digital storefronts – especially with the AI revolution we are in now.

FAQ - Most Popular E-commerce

What is the most popular E-commerce in 2025?

The most popular E-commerce in 2025 is Shopify.

How is the popularity calculated?

The popularity is calculated based on the number of websites using the tool and the percentage of websites in the category E-commerce that are using the tool.

How often is the data updated?

The data is updated every 30 days.

How many websites are in the E-commerce category?

There are a total of 16117 websites in the category E-commerce.