Most used e-commerce platforms august 2024

Updated Written By Christoffer
Most used e-commerce platforms august 2024These are the most used e-commerce platforms this month

Are you wondering what the most popular e-commerce platforms in August 2024 are? Wonder no more.

This article will check which e-commerce platforms were most used in the previous month.

For the most curious, the data source presented in this article is based on our stack detector, Stackcrawler, which collects data from roughly 8-9000 websites a month.

This list is based on 1127 websites that use some form of an e-commerce platform on their website.

  1. WooCommerce: WooCommerce leads with 31.58% of e-commerce websites using this WordPress plugin.
  2. Shopify: Shopify powers 25.13% of websites, making it one of the most popular hosted e-commerce platforms.
  3. Wix Commerce: Wix Commerce is used by 13.51% of websites and is known for its easy-to-use website-building and e-commerce integration.
  4. Magento: Magento powers 7.57% of websites, typically for larger stores requiring advanced features.
  5. Squarespace Commerce: Squarespace Commerce is used by 7.06% of websites, combining stylish design with e-commerce functionality.
  6. OpenCart: 4.73% of websites rely on OpenCart, offering a customizable, budget-friendly solution.
  7. PrestaShop: PrestaShop accounts for 4.39% of websites, offering open-source flexibility.
  8. BigCommerce: BigCommerce powers 3.70% of websites and is favored by businesses seeking scalable e-commerce solutions.
  9. Ecwid: 1.81% of websites use Ecwid, a plug-and-play e-commerce platform.
  10. Webflow Ecommerce: Webflow Ecommerce is used by 0.60% of websites, providing flexibility for design-first businesses.
  11. Easy Digital Downloads: 0.34% of websites use Easy Digital Downloads, catering to stores that sell digital products.

Source: Our monthly report on all websites scanned from August 2024.

Most used e-commerce platforms this year

The list changes slightly if we consider 2024 as a whole year. The list below is based on 2376 scanned websites with an e-commerce solution.

  1. Shopify: 30.22% of all e-commerce websites in the dataset rely on Shopify as their platform of choice.
  2. WooCommerce: Nearly 29.46% of websites use WooCommerce, the popular WordPress plugin for e-commerce.
  3. Magento: Magento powers around 9.43% of the websites, making it a preferred platform for larger, more complex stores.
  4. Wix Commerce: 8.04% of e-commerce websites run on Wix Commerce, which offers easy-to-use website-building tools with integrated commerce.
  5. PrestaShop: PrestaShop is used by approximately 6.78% of websites and is known for its open-source and customizable options.
  6. OpenCart: OpenCart makes up 6.31% of the e-commerce websites, providing an affordable, feature-rich platform for merchants.
  7. Squarespace Commerce: Squarespace Commerce is the platform of choice for 5.13% of websites, combining website design with e-commerce.
  8. BigCommerce: Around 2.95% of the websites opt for BigCommerce, a scalable, hosted platform for growing businesses.
  9. Ecwid: Ecwid, a plug-and-play commerce solution, is used by 1.39% of the websites.
  10. Easy Digital Downloads: 0.67% of the websites use Easy Digital Downloads, mainly for selling digital products.
  11. Webflow Ecommerce: Webflow Ecommerce accounts for 0.29% of e-commerce websites, focusing on flexibility and design-driven businesses.

Check out the most popular CMS in 2024 here.

Which e-commerce platform is most used?

Three of the most popular e-commerce platforms are:

Shopify

Shopify powers around 30% of websites we checked, which is impressive given that WooCommerce and Shopify differ greatly.

Shopify is a hosted e-commerce platform.

Check out these incredible Shopify store examples.

WooCommerce

WooCommerce is an e-commerce plugin for WordPress. Since WordPress is the most used CMS in the world, WooCommerce’s impressive usage is no doubt.

Over 29% of all e-commerce websites we scanned use WooCommerce. WooCommerce is a self-hosted e-commerce platform.

Magento

Magento is among the most popular e-commerce solutions, with 9.4% of websites we scanned. Magento is more like WooCommerce as it is self-hosted.

What are hosted and self-hosted e-commerce platforms?

  • Hosted platforms (e.g., Shopify, BigCommerce) provide a complete solution that handles hosting, security, and maintenance for a subscription fee.
  • Self-hosted platforms (e.g., WooCommerce, Magento) require you to manage your own hosting and technical setup. They offer more control and customization but require technical knowledge.

Are some of these e-commerce platforms free?

Yes, platforms like WooCommerce and PrestaShop are free to download and use.

However, to extend functionality, you’ll need to pay for hosting, domain registration, and possibly premium themes or plugins.

Are there platforms suitable for small businesses and startups?

Yes, platforms like Shopify, WooCommerce, and Wix eCommerce are user-friendly and affordable, making them ideal for small businesses and startups looking to establish an online presence quickly.

Article by

Christoffer Pettersen

Founder, Web developer

Pettersen is the founder of Stackcrawler, a platform that helps analyze tech stacks. He is passionate about new trends and technologies in the software industry.