Shopify vs Wix Pricing: Which plan should you get?

TL;DR
Shopify is ideal for businesses prioritizing eCommerce and looking for a scalable solution with advanced selling tools. It starts at $29/month.
Wix is perfect for those who need a flexible website builder with integrated eCommerce features suitable for a broader range of website types. It starts from $17/month (but e-commerce features start from $29/month).
Shopify and Wix Pricing plans are complex, to say the mildest.
And when comparing these two, it isn’t getting any easier.
In this article, we cover the essential features of these two platforms, their plans, and, most importantly, how they compare to each other.
Lets start by an overview table of how Shopify and Wix compares.
Quick summary
For eager readers, you can get a pretty good overlook by this table:
Feature | Shopify | Wix |
---|---|---|
Basic Plan | Basic – $29/month | Light – $17/month |
Mid-Level Plan | Shopify – $79/month | Core – $29/month |
Advanced Plan | Advanced – $299/month | Business – $36/month |
Enterprise Plan | Plus – Starting at $2,300/month | Business Elite – $159/month |
Target Users | Small to large eCommerce businesses | Individuals to large businesses |
Key Features | – Online store – Inventory management – 24/7 support | – Website builder – eCommerce – Marketing tools |
Storage Space | Varies by plan | 2 GB to Unlimited |
Support | 24/7 Chat & Phone (Plus plan) | Standard to Priority Support |
Payment Fees | 0.6% to 2% for 3rd-party providers | Included with Business plans |
Global Selling | Up to 50 markets (Plus plan) | Available on Business plans |
Staff Accounts | Up to Unlimited (Plus plan) | Up to 100 collaborators (Elite plan) |
Free Trial | Yes, try for free for 3 days, then $1/month in three months. | Yes, try for free unlimited, only upgrade for premium features. |
Let’s examine the pricing plans for the two platforms. We’ll start with Shopify and then move to Wix.
Shopify pricing plans
Basic – $29/month
This is what you get in the Basic plan:
- 10 inventory locations
- 24/7 chat support
- Localized global selling (3 markets)
- POS Lite
- 2% 3rd-party payment providers
The Basic plan is excellent for small business owners starting out. It’s great if you want to sell online and need help managing your store.
Shopify – $79/month
This is what you get in the Shopify plan:
- 10 inventory locations
- 24/7 chat support
- Localized global selling (3 markets)
- 5 additional staff accounts
- POS Lite
- 1% 3rd-party payment providers
The Shopify plan is designed for small teams that want to grow. It has extra features for more staff members and supports selling in different places.
Advanced – $299/month
This is what you get in the Advanced plan:
- Custom reports and analytics
- 10 inventory locations
- Enhanced 24/7 chat support
- Localized global selling (3 markets) + add markets for $59/mo each
- 15 additional staff accounts
- 10x checkout capacity
- POS Lite
- 0.6% 3rd-party payment providers
The Advanced plan is for businesses that are growing quickly. It has advanced tools to help you understand your sales better and support more employees.
Plus – Starting at $2,300/month
This is what you get in the Plus plan:
- Custom reports and analytics
- 200 inventory locations
- Priority 24/7 phone support
- Localized global selling (50 markets)
- Unlimited staff accounts
- Customizable checkout with 40x capacity
- 200 POS Pro locations with Shopify Payments
- Sell wholesale/B2B
The Plus plan is for larger businesses that need powerful features. It’s suited for those who sell in many places and want help managing their sales better.
Check out these Shopify Website examples.
Wix pricing plans
Light – $17/mo
This is what you get in the Light plan:
- Free domain for 1 year
- 2 GB storage space
- Multi-cloud hosting
- Light marketing suite
- 2 site collaborators
This plan is excellent for people who want to get started with a simple website. It’s perfect for personal projects or small businesses that don’t need a lot of storage.
Core – $29/mo
This is what you get in the Core plan:
- Free domain for 1 year
- 50 GB storage space
- Multi-cloud hosting
- Basic marketing suite
- Basic site analytics
- Accept payments
- Basic eCommerce
- 5 site collaborators
The Core plan is for people looking to engage with their audience and sell products. It’s a good fit for small to medium-sized businesses that want to grow and track their success.
Business – $36/mo
This is what you get in the Business plan:
- Free domain for 1 year
- 100 GB storage space
- Multi-cloud hosting
- Standard marketing suite
- Advanced site analytics
- Accept payments
- Standard eCommerce
- 10 site collaborators
This plan is ideal for businesses that want to grow their brand and reach more customers. It offers more space and tools to help you understand how your site is doing.
Business Elite – $159/mo
This is what you get in the Business Elite plan:
- Free domain for 1 year
- Unlimited storage space
- Multi-cloud hosting
- Advanced marketing suite
- Advanced site analytics
- Accept payments
- Advanced eCommerce
- Advanced developer platform
- 100 site collaborators
The Business Elite plan is designed for larger businesses that need many features. It’s perfect for companies looking to expand their online presence and need advanced tools.
Check out these inspiring Wix website examples.
Shopify vs Wix: How they compare
This section outlines 5 aspects these two platforms compare.
Pricing Structure
Shopify offers four tiers primarily focused on scaling eCommerce businesses, with prices ranging from $29 to $2,300+ per month.
Wix also offers four tiers, catering to both general website needs and eCommerce, priced between $17 and $159 per month.
In the next paragraph, we cover what fees Wix and Shopify takes.
Fee Structure

Shopify payment processing fees decrease as you upgrade, starting at 2.9% + $0.30 per transaction for Basic Shopify and going down to 2.4% + $0.30 for Advanced Shopify.
However, if you use a third-party payment gateway instead of Shopify Payments, Shopify charges additional transaction fees of 2% (Basic), 1% (Shopify), and 0.5% (Advanced).
Wix payment processing fees are consistent across all plans at 2.9% + $0.30 per transaction.
Unlike Shopify, Wix does not charge additional transaction fees, even if you use a third-party payment gateway.
Platform | Subscription Plan | Monthly Cost | Payment Processing Fees | Additional Transaction Fees |
---|---|---|---|---|
Shopify | Basic Shopify | $39 | 2.9% + $0.30 per transaction | 2% (if not using Shopify Payments) |
Shopify | $105 | 2.6% + $0.30 per transaction | 1% (if not using Shopify Payments) | |
Advanced Shopify | $399 | 2.4% + $0.30 per transaction | 0.5% (if not using Shopify Payments) | |
Wix | Business Basic | $17 | 2.9% + $0.30 per transaction | None |
Business Unlimited | $29 | 2.9% + $0.30 per transaction | None | |
Business VIP | $159 | 2.9% + $0.30 per transaction | None |
E-Commerce Capabilities
This might be the most critical feature, and Shopify and Wix have e-commerce features.
Shopify is a dedicated eCommerce platform that offers features tailored to online selling, inventory management, multiple payment providers, and advanced analytics.
Now, Wix, on the other hand, integrates eCommerce into its plans, making it suitable for small to medium online stores. However, it may lack some of the advanced features that Shopify provides.
If you have a simple web shop, Wix is the better deal, but for full-fledged e-commerce stores, Shopify is a better choice.
Support and Scalability
Shopify provides comprehensive support, especially in higher-tier plans, and is highly scalable for businesses expecting significant growth.
Wix offers standard support across its plans, with Business Elite providing more advanced options suitable for larger operations.
Customization and Flexibility
Shopify excels in customization for eCommerce, including customizable checkout processes and extensive app integrations.
Wix offers versatile website-building tools with customizable templates suitable for various types of websites beyond just eCommerce.
Pricing vs. Features
Shopify‘s higher pricing tiers unlock advanced eCommerce features, making it a better investment for businesses focused solely on online sales.
Wix provides more affordable options for those needing a balance between general website features and basic eCommerce functionalities.
Which Platform Should You Choose?
Choose Shopify if:
- Your primary focus is on building and scaling an online store.
- You require advanced eCommerce features, robust inventory management, and multiple sales channels.
- You anticipate significant growth and need a platform that can handle high traffic and complex operations.
Choose Wix if:
- You need a versatile website builder for purposes beyond eCommerce (e.g., blogs, portfolios, informational sites) that allows you to add an online store.
- You’re a small to medium-sized business looking for cost-effective plans with essential eCommerce capabilities.
- You prefer an easy-to-use platform with drag-and-drop website design features.
Conclusion
Both Shopify and Wix offer valuable pricing plans tailored to different business needs.
- Shopify is ideal for businesses prioritizing eCommerce and looking for a scalable solution with advanced selling tools.
- Wix is perfect for those who need a flexible website builder with integrated eCommerce features that are suitable for a broader range of website types.
Christoffer Pettersen
Founder, Web developerPettersen is the founder of Stackcrawler, a platform that helps analyze tech stacks. He is passionate about new trends and technologies in the software industry.