6 Examples of Shopify Stores Using the Dawn Theme

Shopify store theme Dawn is one of the most popular Shopify themes out there.

Despite being one theme that any Shopify store can use, some unique Dawn stores exist.

Many store owners choose it because it loads quickly, which helps create a smooth shopping experience for customers.

In this article, we have gathered 10 Shopify stores that use the Dawn theme. You can learn from their examples and get ideas for your store.

Let’s start by taking a quick look at the Dawn theme.

What is the Dawn Shopify theme?

The Dawn Shopify theme is free and provided by the Shopify team. It is a minimalistic theme with product images at the center.

Dawn theme has features such as:

• Cart and checkout: Quick buy, in-store pickups, and cart notes.
• Marketing and conversion: Blogs, FAQ page, recommended products, promo banners.
• Merchandising: Colow swatches, size chart, slideshow, image zooms.
• Product discovery: Mega menu, enhanced search, sticky header, product filtering.

The best part about the Dawn theme is that it is free and easy to set up—anyone with a Shopify account can set up a store with this theme.

It suits stores where product images and visual storytelling are vital.

Check out the Shopify Dawn theme here.

1. NOKT

The first Shopify store that uses the Dawn theme is NOKT.

NOKT Sleep Gummies is a plant-based sleep aid that enhances rest and recovery. It is vegan and contains ingredients such as vegan melatonin to enhance sleeping rhythm.

This is a pretty cool store, and red is its primary color. I really like its CTA, which has a big red button and a black border and shadow.

NOKT is a well-designed store, and seeing what one can achieve with the Dawn theme is incredible.

NOKT product page

The screenshot above is NOKT’s product page. Here, you can choose 1, 2, or 3 packs.

An image carousel shows the ingredients and infographics about their product.

Once again, it is a well-designed store.

NOKT checkout page

The use of red primary color is also used on the Shopify checkout page.

2. Orbit

The next store that uses the Dawn theme is Orbit.

Orbit is a coffee blend designed to provide smooth, sustained energy and enhanced focus without the typical side effects of regular coffee, such as jitters or crashes.

This store is calmer in color, with purple as its primary color. The hero clearly shows what this store is about — coffee with active ingredients for energy.

Orbit is a fabulous store since it has adapted the theme colors to the image colors (or vice versa). The purple CTA is placed on a pink background next to the purple and pink design of the coffee bag.

Orbit product page

As their landing page, the product page is well-designed, using purple and pink as their primary colors.

Their clever free samples add value to the purchase.

Orbit checkout page

Their checkout page has a nice, calming pink background, which completes the design nicely.

3. JellyFlow

Do we have a store that sells a floating jellyfish lamp, you wonder?
Yes, and the store uses the Shopify Dawn theme!

Jellyflow.co is an online store specializing in ambient lighting products, focusing on jellyfish-themed items.

From red and purple to orange, Jellyflow uses orange as its primary color. And it fits the lamp like a glove.

With a black secondary color and orange primary color, we get a contrast that makes the CTAs pop.

JellyFlow product page

JellyFlow product page is simple, with a brief description and a list of nice yellow icons.

Their “Bundle & Save” shows potential savings when selecting options with two or more products.

JellyFlow checkout page

Their checkout page uses the orange primary colors as focus borders and buttons.

4. Thrive Canteen

Thrive Canteen has more of a palette of colors.

Thrive Canteen is a company that sells purified and sparkling water packaged in infinitely recyclable aluminum bottles.

It is made with a Dawn Shopify theme but is customized to match its colorful design.

You should visit their Shopify store – the bottle animation following the scrolling never gets tiring.

Thrive Canteen product page

Thrive Canteen tries something different from other Dawn stores – their product picture is on the right side. Neat!

Their big logo and blue fonts stand out in this store.

Thrive Canteen checkout page

Their beige color, which is used throughout their shop, is also used on the checkout page.

5. LOUME

Loume is a German Shopify store that sells a sleeping device called Loume.

Their landing page has a big hero section with an autoplay video that tells everything we need to know about their product.

I need to point out their use of fonts and color schemes. Overall, the design is calming, which matches the product.

6. Petbloom

Petbloom is a German company specializing in premium supplements and snacks for dogs.

Petbloom.de is a simple landing page with a light beige background and green primary colors that guide visitors to buy the product (preferably if you have a dog).

Petbloom product page

7. LuvLink

This Shopify store is the third lamp product in this article – there must be something about lamps and clean design.

Anyway, LuvLink is a Shopify store that sells Friendships Lamps. These lamps are Wi-Fi-enabled devices that, when touched, emit a colored light on a paired lamp.

Built with Dawn Shopify theme, this store is one of many stores that express what this specific free Shopify theme can be customized to look like.

LuvLink product page

LuvLink has a big image showing the product on the left side and all information and CTAs on the right.

The pink and purple color palette is a nice touch that complements the product images.

Why is the Dawn theme so popular?

Dawn is a free Shopify theme that takes advantage of its new features, known as Online Store 2.0.

It allows store owners to add and move sections without needing to code, making it perfect for beginners and experienced sellers alike.

Should you use Dawn in your Shopify store?

As we have seen, the Dawn theme is versatile and can be used in any store.

It is a great starting point and can be customized to match your preferred design.

In this list of Dawn theme stores, we’ve seen that they use a color to match their products.