How to Find Outdated WordPress Websites for Redesign Projects

Start with one type of business, find sites that use WordPress, then try to complete the task a customer came to do.

For a roofing company, that might mean checking whether it serves your town and requesting a quote from your phone. A slow page can help you find candidates. The customer journey tells you what work to propose.

Find WordPress sites to review. The search opens with WordPress selected and the maximum Lighthouse performance score set to 49.

1. Find WordPress sites in a niche you serve

Pick a niche your agency understands and a market you can serve. For example, if you build sites for roofing contractors, start with the preset above and add roofing as a keyword.

Add a site language or domain extension if it helps narrow the list.

Open each candidate to check its services and service area.

A keyword match can turn up a trade publication, and a domain extension alone tells you little about where the business works.

If the list is too short, loosen the performance filter. A site can load quickly and still make it hard to find a service or request a quote. If a slow page caught your attention, retest the exact URL on mobile with PageSpeed Insights. Lighthouse scores come from a simulated run and can vary between tests.

PageSpeed Insights shows real user data separately when enough is available. Google’s guide to PageSpeed Insights.

2. Use a five-minute redesign checklist

Open the homepage on a phone, navigate to a service page, and follow the contact or booking path up to the point of submission. For each issue, record the URL, the step that caused trouble, and what a customer would have to do next.

• Clarity. Can you tell what the company does and where it works without digging through the menu?
• Mobile navigation. Can you reach the right service page and get back without zooming or fighting an overlay?
• Call to action. Can you find and tap the quote, booking, or call button on the service page?
• Contact path. Does the form open on mobile, and are required fields clearly labeled? Check for broken links along the way.
• Repeated friction. Does the same problem appear on several service pages? Record which pages share it.

3. Decide what to propose

A single broken quote link calls for a repair. A slow page with an oversized hero image may need a performance fix. A redesign is worth discussing when several core pages share the same problem and fixing it means changing the navigation, templates, or content structure.

Example. Imagine a roofing site where the service pages send mobile visitors to a generic contact page. Visitors have to backtrack to check the service area before they can request a quote. If the same pattern appears across several services, propose a shared service page template with clear coverage information and a direct quote link. If the issue appears on just one page, fix that page first.

4. Build a shortlist your team can act on

Keep columns for the website, page URL, customer task, observed issue, and suggested fix. Prioritize businesses that match your niche and where you can reproduce a problem on a page customers use. In outreach, describe the exact step you tried and what you would change. Leave traffic and revenue estimates for a conversation with the owner, who can check their analytics.

Open the WordPress redesign search and review five sites in your niche. Once the results fit your market, you can export the filtered search with Pro or create a lead list report with Advanced. See the Stackcrawler workflow for redesign agencies.